“The three-Martini lunch is the epitome of American efficiency. Where else can you get an earful, a bellyful and a snootful at the same time?”
Gerald Ford's Biography
Gerald Ford was an interesting President for many reasons, not least of which was that he was the only person ever to serve as both Vice President and President without being elected to either office. He was appointed to the position upon Richard Nixon’s resignation following the Watergate scandal, and later pardoned Nixon.
Ford’s presidency oversaw both the end of the Vietnam War and the worst economic conditions since the Great Depression (a distinction it would later lose to the Great Recession in 2008), and due to Nixon’s legacy it was also an era in which Congress began to significantly limit the powers of the President.
Though Gerald Ford was known for taking Martinis with his lunch while he was a congressman (apparently a few too many, on occasion), he apparently had to be convinced to stop the practice when he became President. His staff didn’t think it would be great for his image—or productivity, we’d imagine—especially considering the fragile relationship between the President and the American people at the time.